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Advertising Media Planning: A Brand Management Approach Advertising Media Planning: A Brand Management Approach by Donald W. Jugenheimer, Larry D. Kelley

Advertising Media Planning: A Brand Management Approach

by Donald W. Jugenheimer, Larry D. Kelley


ISBN 13: 9780765613103

Format: Paperback (192 pages)
Publisher: Routledge
Published: 30 Sep 2003

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Advertising Media Workbook and Sourcebook Advertising Media Workbook and Sourcebook by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

Advertising Media Workbook and Sourcebook

by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer


ISBN 13: 9780765640949

Format: Paperback (380 pages)
Publisher: Routledge
Published: 20 Apr 2015

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