Advertising Media Planning: A Brand Management Approach
by Donald W. Jugenheimer, Larry D. Kelley
ISBN 13: 9780765613103
Format: Paperback (192 pages) Publisher: Routledge Published: 30 Sep 2003
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Advertising Media Workbook and Sourcebook
by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
ISBN 13: 9780765640949
Format: Paperback (380 pages) Publisher: Routledge Published: 20 Apr 2015